The idea

Normal work disappears.
Exceptions surface.

Northline is a fictional one-person Surrey business. The imagined bottleneck is the repeated work of turning messages into bookings. This demo keeps the judgement calls visible and routes routine requests without an owner decision.

Before

Every inquiry needed another touch

  • Read the message between jobs, half-answer it from the van
  • Ask what kind of job it is, then wait
  • Ask for the postal code, check if it's in the area
  • Ask for a photo, wait until evening
  • Guess whether it's a two-hour job or a look-first job
  • Offer times by text, then check which are still open
  • Re-offer, confirm, then remind them the day before
  • Handle a reschedule and start over

Every inquiry meant repeated owner touches, spread across the whole day.

After

He only touches the exceptions

  • Customer answers the same questions once, in order
  • Postal code is checked instantly against the service zone
  • Photo prompt happens at the moment it matters
  • Rules decide: routine job, look-first job, or not my job
  • Only generated demo openings are shown, never same-day
  • Customer confirms, prep expectations are set in writing
  • Reschedule and cancel happen without a single text
  • Owner opens one board and sees the requests that need judgement

In this demo path, routine requests reach a confirmed booking without an owner decision. Exceptions arrive as one decision, already framed.

Three-minute demo path

  1. 1Routine job books itself. Start a request, pick “Mounting & hanging”, write a clear couple of sentences, add a photo, use postal code V3W 2M8. You get demo slots and a full confirmation.
  2. 2Ambiguous job reaches the owner. Try “Gutters & exterior”, mention a second storey ladder, skip the photo. The customer is told honestly it needs a quick review — not that it failed.
  3. 3Emergency gets routed away. Try “Something else” and write I can smell gas near the furnace. No booking, no waiting — a safe message and the right numbers.
  4. 4Owner board. Open the owner view. Today, the exception queue with the reason and the single decision for each, and the count of jobs that booked without him.